We partnered with ONYX to create travel content for their AirCubes and carry-on luggage, centred around a trip to Japan. The brief was simple: show the products in a natural, travel-focused context that felt authentic rather than promotional.

We built the concept around the journey itself, starting with a packing sequence shot at home before heading to Tokyo. From there, we captured the arrival and first day in the city, weaving the products into the footage in a way that felt organic to the trip.

ONYX loved the direction and felt it aligned perfectly with where they want to take their content. The final video is now live as a collaboration post on Instagram, where it's being boosted as a Partner Ad across multiple accounts.